Was it poor marketing?

This article from /Film discusses whether or not that Solo was hurt by a bad marketing campaign. I think they could be right here, though I also believe the move from a December release probably hurt the prospects.

Certainly they didn’t sell Erenreich particularly well, despite the fact that he is actually really good in it, instead they didn’t really explain what the plot was about, or how everyone’s characters interacted.

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We’ll be reviewing Solo in the next episode .
Alden Erenreich Admit One Movies podcast

http://www.slashfilm.com/solo-box-office-failure/

What do you think?

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